- The Web of Intellectual Property2.06 MB
A global survey conducted by The Nielsen Company revealed that over 85 percent of the world’s online population has purchased products online, with half of this population purchasing online at least once a month. An increasing number of consumers are abandoning shopping malls for the safer and more convenient online shopping experience. A customer of the Web 2.0 generation is also more than likely to read comments on the internet regarding a particular product, rather than viewing the product in-store.
Written by Nishan Singh, Partner in Trade Mark litigation at Adams & Adams. Singh specialises in litigation relating to trade marks, copyright, unlawful competition, domain names, counterfeit goods, close corporate name objections and advertising disputes.
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