The campaign aims to place ‘decent work’, a concept covering equal access to employment, living wages, social protection, freedom from exploitation and union rights at the core of development, economic, trade, financial and social policies at national, european and international level through public campaigning and lobbying.
The campaign will take its message from Nairobi to the World Economic Forum in Davos, and then on to the G8 meeting in Germany, the organisation said in a statement.
"As a guiding principle, the achievement of decent work for all should be the object and the outset of increased policy coherence between the main actors of global economic and social governance.
“Global institutions such as the International Monetary Fund, the World Health Organisation and the World Bank must recognise that their policies are leading to more insecurity, irregularity and informality for most of the world's workers," Bart Verstraeten, from Social Alert International commented.
"Although decent work is starting to figure in international statements, it is still not being promoted by the main actors of global governance," said ITUC general secretary Guy Ryder.
"We need to make these actors change their minds and realise that international trade and economic growth alone are neither creating enough good jobs nor eradicating poverty. Decent work is a central part of the solution to globalisation's unpopularity," he added.
The launch of the Decent Work campaign has seen over 50 activities taking place in Nairobi, including the launch of a new campaign on decent work for the 2010 soccer World Cup, focusing on the construction industry
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