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The National Consumer Commission (NCC) has launched an investigation into the conduct of  Elgin Fruit Juice (PTY) LTD, the supplier of 100% Apple Juice Concentrate. This follows a recent recall of 100% Apple Juice by Coca-Cola Beverages, Pioneer Foods and Woolworths. Acting National Consumer Commissioner Ms Thezi Mabuza says based on information provided to the NCC, the NCC has reasonable grounds to believe that Elgin Fruit Juice supplied goods that are unsafe or pose a potential risk to the public.

Ms Mabuza believes that the investigation will help the Commission understand the nature, causes, extent and degree of the risk to the public. “The Consumer Protection Act  (CPA) emphasises that every consumer has a right to receive goods that are safe and of good quality. If the investigation reveals that Elgin Fruit Juice (PTY) LTD contravened the provisions of the CPA, the Commission will refer the matter to the National Consumer Tribunal where we will be praying for an administrative fine of 10% of their total annual turnover or R1 000 000 (One million rands) whichever is the greater” she added. 

 “The purpose and policy of the CPA amongst others, is to promote fair business practices while protecting consumers and ensuring that consumers enjoy their right to safe and good quality goods. We will not allow a situation where the health of consumers is compromised” she concluded. 

Issued by National Consumer Commission (NCC)