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High water usage industries have a responsibility to maximise the reuse of their wastewater through scientifically based, environmentally responsible water treatment programmes. Alula Water prides itself on the design and engineering of cost effective, efficient, and sustainable water treatment solutions.

Refreshing water services through rebranding

Ovivo Aqua, previously owned by multinational water treatment organization, Ovivo Inc, has been acquired by a consortium of South African industrialists, comprised of 55.5% black entrepreneurs, over 30% of whom are businesswomen. The new shareholders have a set vision to respond to client’s needs in a relevant and suited manner, and to also bring innovative, yet proven solutions that will reorganize the approach to water and wastewater treatment.

This introduces the rebranding of the company from Ovivo Aqua SA (Pty) Ltd, previously a subsidiary of a multinational, to Alula Water (Pty) Ltd, a South African owned and locally rooted business.

Alula

The name is derived from the avian alula – small winglet, akin to a human thumb – which allows precise control in-flight, enhancing lift and creating aerodynamic movement. The alula allows fluidity of a bird’s flight.  Similarly, water and wastewater treatment soars to new heights with Alula Water’s approach to solutions engineering, expertise, professionalism and select cutting-edge equipment. Alula Water provides a fluid and seamless service to engineer industrial and process water, potable water and wastewater.   The additional effort to closely study the water and wastewater landscape to shape solutions best suited to our clients and the market overall is what is termed “the Alula effect.”

“We aim to bring improved and new, yet proven, solutions that are relevant and transformative to our clients’ infrastructure in order to accelerate delivery on the current challenges of water and wastewater,” says Alula Operations and Strategy Director, Dinao Lerutla.

We never know the value of water until the well runs dry (Thomas Fuller)

Serving some of South Africa’s leading water utilities and industrial businesses – who are often under scrutiny - Alula Water’s effective and efficient solutions have been trusted by high profile organisations, including water utilities such as Johannesburg Water and Rand Water, energy utilities and IPPs such as Eskom and Abengoa, as well as various industrial clients in the petrochemical and pulp & paper industries.  Managing Director, Dave Sevitz, explains “We partner closely with our clients, ensuring that all solutions designed, engineered and processed by Alula Water address all of the project requirements efficiently”. Having actively participated in the South African market for over three decades, Alula is committed to delivering state-of-the-art internationally recognised and endorsed water treatment solutions.

About Alula Water

At the helm of Alula Water is MD, Dave Sevitz, flanked by Executive Director responsible for Operations and Strategy, Dinao Lerutla.  With over 40 years’ experience in water treatment and business management between them, the management team is perfectly positioned to steer Alula Water to achieve realise its purpose.

Alula Water offers a wide range of processes, production and services utilised within the water industry to engineer and deliver wastewater, potable and industrial water treatment solutions to specification.   In addition to representing a range of OEM water and wastewater equipment, Alula Water manufactures and assembles many critical elements in order to maintain control over quality.  A highly skilled and experienced team of design and process engineers are available to assist clients in any technical drawing requirements, to ensure that the project requirements are met from inception to completion. Alula is able to provide Operation and Maintenance services during warranty periods on completion of all projects, which can be extended after hand-over if required.  Skills-based training is also available to clients’ personnel. Alula Water is committed to providing quality water solutions to all clients.

Issued by Alula Water