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President Jacob Zuma has, in terms of article 7 (1) (1) of Brand South Africa Trust Deed, appointed a new Chairperson and Deputy Chairperson of the Board of Trustees of Brand South Africa, formerly known as the International Marketing Council.

The President has appointed leading businesswoman Ms Charlotte Chichi Maponya as Chairperson and renowned marketer and PR guru, Chief Executive Officer of Supersport, Mr Happy Ntshingila as the Deputy Chairperson.

Ms Maponya replaces Ms Anitha Soni who has chaired the Board since 2009.

The President conveyed his gratitude and appreciation to Ms Soni for steering Brand SA during the past two and half years, including the exciting and challenging period of marketing the 2010 FIFA Soccer World Cup.

“Ms Soni and the Board have done extremely well in promoting the SA Brand, making it instantly recognisable world-wide especially during the World Cup tournament and huge marketing opportunities such as the World Economic Forum meetings in Davos. We are happy that Ms Soni will remain on the Board as a Trustee, sharing her expertise and experience’’, said the President.

The President wished Ms Maponya and Mr Ntshingila well in their new positions of marketing the country locally and abroad.

“Given their track record and business acumen, the SA brand is in good hands. They will have our support all the way’’ said President Zuma.