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Question 767
Mr M W Rabotapi (DA) to ask the Minister of Trade and Industry:
Whether he will introduce legislation that will limit the advertising of alcoholic beverages similar to legislation on tobacco advertising; if not, why not; if so, what are the relevant details?
Response:
The Department of Trade and Industry (the dti) has recently commissioned a study on the impact of the advertising of alcoholic beverages. This study was necessitated, in part, by concerns relating to the impact of advertising on alcohol abuse and on alcohol consumption by youth and the extent to which alcohol advertising influences or stimulates drinking.
It is also important to assess the approach or content of adverts in relation to responsible drinking, or in terms of stimulating drinking by youth and poor communities. The findings of the study, after thorough consideration and interrogation, will guide the department on whether a stricter regulatory regime or prohibition of liquor advertising is needed. The study was finalised in August 2009 and the dti is currently assessing its findings and recommendations.