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Proudly South African (Proudly SA) is encouraging stockists of imported American poultry to reveal publicly where and in what form the chicken is being sold.

“We are merely saying that consumers have the right to know the origin of the chicken they buy.
We have received information that a large portion of the American chicken is allegedly being sold in the delicatessen section of a well-known retailer.
If this is true, it would mean the chicken does not carry a “label of origin” and consumers are therefore not able to make informed choices,” said Proudly SA’s CEO, Adv. Leslie Sedibe.

Proudly SA says retailers, shops, fast food outlets and any other stockists of the imported American chicken should come out publicly and state if they are selling the poultry.

“Let’s also remind consumers that by law, any item sold in South Africa must carry a label of origin stating on the packaging where the product comes from,” added Adv. Sedibe.      

“We think it would be very devious and deceptive if stockists are indeed using so-called ‘loopholes’ to hide the origin of the American chicken, such as selling it in cooked form in supermarket delis,” said Adv. Sedibe.

Meanwhile, Proudly SA has applauded Nando’s South Africa who came out strongly in a statement to publicly declare that they only use fresh, whole South African chicken. It stated emphatically that American poultry would not find its way into any Nando’s meal in South Africa.

American poultry was allowed into South Africa in March, to ensure the country could continue enjoying trade benefits under the African Growth and Opportunity Act.

Issued by Proudly SA