This report is the third in a series of WHO reports on the status of global tobacco control policy implementation.

All data on the level of countries’ achievement for the six MPOWER measures have been updated through 2010, and additional data have been collected on warning the public about the dangers of tobacco. The report examines in detail the two primary strategies to provide health warnings – labels on tobacco product packaging and anti-tobacco mass media campaigns. It provides a comprehensive overview of the evidence base for warning people about the harms of tobacco use as well as country-specific information on the status of these measures.

To continue the process of improving data analysis, categories of policy achievement have been refined and, where possible, made consistent with new and evolving guidelines for the implementation of the WHO Framework Convention on Tobacco Control. Data from the 2009 report have been re-analyzed to be consistent with these new categories, allowing for more direct comparisons of the data across both reports.