South African President Zuma recently proclaimed that “Africa is rising and it is clear for all to see.”1 A key determinant of Africa’s sustained rising, is regional integration. However, regional integration is still not happening fast enough and undermines Africa’s continued progress and competitiveness. The African market remains highly fragmented. With a similar population size to China and India, in comparison, Africa is 54 markets, China 1 and India 1 and therein lays the challenge for a company wanting to access African opportunities and do business on the continent.
Report by Deloitte
Written by Dr Jacqueline Chimhanzi
Lead: Africa Desk
And Anushuya Gounden
Partner: Head of Africa Desk