While details of the "Values, Story and Policy Programme" have not yet been released, a number of party members told Sapa shortly before the conference began, that it was hoped the programme would gain lost votes.
One member, who spoke on condition of anonymity, also said he hoped it would "combat the challenge of Zuma on the Zulu vote".
The party's top leaders, including party president Mangosuthu Buthelezi, IFP national chairperson Zanele Magwaza and the party's secretary general Musa Zondi, were present at the conference.
The party has seen its support slowly erode during the past 13 years. Since 2004 the African National Congress has been the ruling party in KwaZulu-Natal and the IFP the official opposition.
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