Do you remember those claims about hot coffee being spilt and burning a consumer or the burning and blister-inducing deodorant claims and the rash-causing body wash? Take heed for the nature of such claims in our jurisdiction will be based on the provisions of the Consumer Protection Act No. 68 of 2008 (the CPA).

But let's start at the beginning:
"It might be useful right about now to pause and look at the science of shopping from the perspective not of the scientist but of the practitioner - that is, the retailer. He or she is certainly part of the equation we're studying, the provider of shopping experiences, as it were. The retailer is also the one who's expected to absorb all our lessons and then apply the principles of what we've learned. And since it's his or her own store we study, it's fair to ask: How much doesn't the retailer already know?"

Written by Neil Kirby, Director at Werksmans Attorneys