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21 April 2014
 

 

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As a historian who has been tracking the fate of developing country brands ever since the second world war and having spent almost twenty years in various parts of South Africa, the recent crisis in key industry sectors has compelled me to lock myself away in the inner sanctuary of deciphering the country’s brand image as is and should be, and to analyse just what can be done to reverse the economic fortunes of the Africa’s leading economy.

Download the full article above.

Written by Dr Nikolaus Eberl

Brandovation and Linked-Income CEO

Contact:

Cell: 083 270 6011

Email: nikolaus@brandovation.com

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