As a historian who has been tracking the fate of developing country brands ever since the second world war and having spent almost twenty years in various parts of South Africa, the recent crisis in key industry sectors has compelled me to lock myself away in the inner sanctuary of deciphering the country’s brand image as is and should be, and to analyse just what can be done to reverse the economic fortunes of the Africa’s leading economy.
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Written by Dr Nikolaus Eberl
Brandovation and Linked-Income CEO
Cell: 083 270 6011
Can SA restore investor confidence to avoid an economic downturn?0.09 MB