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Proudly South African (Proudly SA) is pleased to announce the recent appointment of a leading businesswoman, social entrepreneur, author, motivational speaker and PR Executive to head up the organisation’s Marketing and Communications Department.

Mrs. Happy maKhumalo Ngidi brings over ten years of local and international corporate experience to the organisation, along with international experience in Marketing, Communications & PR Management.

“We are delighted to welcome Mrs. Ngidi into the Proudly South African family. She brings to us vast experience and knowledge and is respected throughout the communications and business industries. She truly shares the Proudly South African vision, passion and commitment to make a significant contribution to the country,” said Proudly SA’s CEO, Adv. Leslie Sedibe.

Mrs. Ngidi - the founder and Managing Director of a Public Relations boutique firm that assisted clients form formidable relationships with media giants – will lead Proudly SA’s marketing team. She brings to this, our significant campaign, her impeccable managerial skills as well as globally relevant marketing trends that will undoubtedly contribute towards the Proudly South African brand reclaiming its rightful presence in the public domain and in the market.

“I am most grateful for this massive opportunity. Mine is to contribute towards steering the ship in the right direction in support of the commendable work that Adv. Leslie Sedibe and his team have done in the past few years. I believe that our journey continues where as a people, collectively we have a responsibility to Buy Local and Create Jobs, as well as embrace and support the rich talent that South Africa has to offer particularly in Manufacturing, Automobile & Pharmaceutical Sectors and make a positive contribution to the South African economy as proud custodians of the Proudly South African campaign”, said: Mrs Ngidi.

The former PR & Communications Manager for SABC Radio Station, Metro FM, also has extensive experience in driving strategy development as well as brand and product launches for a number of international and local brands in the hospitality, beverage, FMCG and broadcasting services sectors.

“We are confident that Mrs. Ngidi will play a pivotal role within the organisation and the Executive Management team, as well as contributing significantly to – and building on - what the organisation has already achieved over recent years,” concluded Adv. Sedibe. 

Mrs. Ngidi’s experience spans across a number of companies including Seagram SA, Chivas Brothers, The Forum Company and Primi Group as a Franchisee. She has first-hand experience working directly with suppliers and clients in various industries including Gauteng Tourism, Lonmin, NFVF, the Gauteng Premiers’ Office, Cebekhulu Holdings, LTE Consulting and Regent Insurance.

Issued by Proudly South African