https://www.polity.org.za
Deepening Democracy through Access to Information
Home / Author Interviews RSS ← Back
Close

Email this article

separate emails by commas, maximum limit of 4 addresses

Sponsored by

Close

Embed Video

Lessons from the boot of a car – For entrepreneurship, and for life

TBWA\Hunt\Lascaris MD Reg Lascaris speaks to Polity.org.za's Shannon de Ryhove about his book 'Lessons from the boot of a car'. Camera: Nicholas Boyd. Editing: Darlene Creamer. Recorded: 12/11/2013.

13th November 2013

SAVE THIS ARTICLE      EMAIL THIS ARTICLE

Font size: -+

Reg Lascaris, one of South Africa's most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. Lascaris, together with his partner John Hunt, sparked not only some of the most iconic ad campaigns in the world, but the transformation of the South African advertising industry into a twenty-first century powerhouse.

This is where the famous Nando’s campaign was born, these were the men the ANC turned to for their first election campaign. They were the first to inject human emotion into financial services for South Africa’s best loved bank, Standard Bank ... And who can forget the BMW mouse?

Lessons from the Boot of a Car traces an extraordinary journey by an extraordinarily successful entrepreneur, reciting at each point the lessons learnt – career and business lessons as much as they are lessons for life.

Published by Penguin Books South Africa

Advertisement
To watch Creamer Media's latest video reports, click here
 
Advertisement

EMAIL THIS ARTICLE      SAVE THIS ARTICLE

To subscribe email subscriptions@creamermedia.co.za or click here
To advertise email advertising@creamermedia.co.za or click here

Comment Guidelines

About

Polity.org.za is a product of Creamer Media.
www.creamermedia.co.za

Other Creamer Media Products include:
Engineering News
Mining Weekly
Research Channel Africa

Read more

Subscriptions

We offer a variety of subscriptions to our Magazine, Website, PDF Reports and our photo library.

Subscriptions are available via the Creamer Media Store.

View store

Advertise

Advertising on Polity.org.za is an effective way to build and consolidate a company's profile among clients and prospective clients. Email advertising@creamermedia.co.za

View options
Free daily email newsletter Register Now
Register Close