As part of its mandate to promote local brands and the “Buy Local” ethos for economic growth, Proudly South African has announced that it will be the headline partner for the inaugural Generation Next Youth Conference.

The annual Sunday Times Generation Next Survey, in partnership with HDI Youth Marketers, recently announced the inaugural Generation Next Youth Conference which will be hosted at the Sandton Convention Centre on 8 May, 2015.

The Conference will take place in the morning and will be followed by the annual Sunday Times Generation Next Awards in the evening.

While the Conference will host marketing, advertising and public relations professionals, hundreds of youths will be bussed to the SCC after school and will have the opportunity to enjoy an interactive expo area which will include brand activations.

“Proudly SA is indeed proud to be associated with the inaugural Generation Next Youth Conference and Expo. The youth and its purchasing power is an important consumer demographic. Therefore it’s crucial for us, as Proudly SA, to engage in activities which can create increased awareness (especially) around local products and services for economic upliftment. We are confident that this Conference will benefit everyone involved in marketing products and services to young consumers – as well as benefiting the youths themselves,” said Proudly SA’s CEO, Adv. Leslie Sedibe. 

South Africa’s youth continues to guide marketers on what is considered to be ‘cool’, and with an annual spending power of over R98 billion per year, SA brands can’t afford not to take notice.

“After over a decade of insights and results, the decision to incorporate a conference into the Awards ceremony was the logical next step. The youth market remains an exciting hunting ground for savvy brands and the conference will guide marketers on how to navigate SA’s fearless and brand-aware youth,” said Trevor Ormerod, GM: Group Sales at Times Media.

Proudly SA, together with LoveLife, will host a wide variety of speakers who will discuss various effective youth engagement strategies, consumer habits and youth trends among other topics.

 

Issued by Proudly SA