|Policy, Law, Economics and Politics - Deepening Democracy through Access to Information||This privately-owned website is operated and maintained by Creamer Media|
Published: 14 Jun 2012
|'New Markets, New Mindsets'|
There is keen interest from both local and global businesses and institutions to do business with low-income communities – which academics and practitioners have christened ‘the base of the pyramid’ – and they care about the practical detail of doing it effectively, and ethically. New Markets, New Mindsets showcases pioneering businesses and their base of the pyramid champions, as well as their experiments, success, failures and best practices in creating new and sustainable markets in previously underserved communities.
Written by Tashmia Ismail and Nicola Kleyn with Gwen Ansell. Published by Jacana Media.