|Policy, Law, Economics and Politics - Deepening Democracy through Access to Information||This privately-owned website is operated and maintained by Creamer Media|
Published: 25 Mar 2006
|Matsepe–Casaburri: Launch of 3D animated series ‘Magic Cellar’ (25/03/2006)|
Source: Ministry of Communications
Title: Matsepe–Casaburri: Launch of 3D animated series ‘Magic Cellar’
Address by the Honourable Minister of Communications, Dr Ivy Matsepe–Casaburri, at the launch of Magic Cellar, Africa’s first 3D animated series, Nu Metro, Monte Casino
Your Excellency, Miss Sandelle Scrimshaw, High Commissioner for Canada
Mr Mfundi Vundla of Morula Pictures
Mr Firdaus Kharas of Chocolate Moose Media Industry players, present here today
Ladies and gentlemen
I have looked forward to this momentous occasion with great expectation and excitement because like all of you gathered here today, I am extremely passionate about any programme or project that places the interest of our children high on its agenda. You will also recall that it is for this very reason, of developing our children, that I have chosen to support the Minister of Education, Ms Naledi Pandor, on the READ Project to encourage the habit of reading among our children.
When adults often say, “children are our future”, children reply, “Tomorrow is ours”. Hence it is our responsibility, our duty as parents, as adults, as society, that we put in place the appropriate environment that will facilitate their entry into and claiming their tomorrow.
We meet today when our society has been expressing great concern about how we treat our children and prepare them for the future. Media is one mechanism by which we interact with our children; by which they learn or receive values, spiritual and functional abilities, which they need to engage with their world and shape it for the future.
Therefore, this launch today, is a perfect demonstration of the role that both public and private media can and must play in meeting the challenge to develop our children so that they would embrace correct and healthy values necessary to live successful and productive lives as responsible citizens.
This partnership between public and private, local and international partners commissioned by the South African Bureau for Standards (SABS) that has resulted in Magic Cellar created and which commits itself to showcase and profile stories and folktales that celebrate cultural values; tell stories that will ignite and light up self knowledge, restore feelings of self worth, self esteem and self love in children of Africa; children who are proud of their heritage and traditions. That the programme will eventually be broadcast in all our 11 languages is a step in the right direction for it is recognition and respect for our language and cultural diversity in terms of our constitution.
Ladies and Gentlemen, I would like to congratulate Mfundi and Firdaus as well as everyone who has been involved with this production. Animation has been proven to be quite an effective while also entertaining medium, which our production houses have embraced. If this message alone captures our young we will know we have tried to help them shape their future. We thank you all especially our Canadian partners.
Thank you for your commitment. History will not forget. Coming after the success of our local elections; the first 400+ runs in one-days cricket and our Oscar for Tsotsi; our success at Commonwealth Games, it will build on the spirit of “the age of hope” to remind us that we can!! We will always try to make this impossible, possible.
Magic Cellar has shown itself to be a credible partner within the world vision that we improve our quality of life through the use of information and communication and technologies (ICTs).
It is also important that I locate this event we are celebrating here today within the broad objectives of the fifth World Summit on Media for Children. The Summit will take place in South Africa next year hosted by the Children and Broadcasting Foundation for Africa (CBFA).
You will recall that in 1995, we ratified the International Charter on Television for Children while in 1997 we then ratified the Africa Charter on Children’s Broadcasting. As a result, it is a joy beyond words to see Magic Cellar and know that it will uphold the principles and spirit of the Charter in all its aspects.
Once again, I express my sincere and hearty congratulations to Magic Cellar. May the enterprise grow and become what the country and our people expect it to be.
Issued by: Ministry of Communications
25 March 2006