A story about technology, about revolutionising communication, about business, but above all a story of lives changed by mobile phones, 'Mobinomics' tells of the people behind the Mxit phenomenon, and the potential for change that mobile phones have brought to Africa.
This is a tale of dragons and knights played out from the South African town of Stellenbosch and of its impact felt in social chat rooms, in games played out on the moon, in mathematics classrooms across the African continent and in drug-ravaged communities on the Cape Flats.
Read this story to understand the impact of mobile technology in Africa.
About the authors:
Alan Knott-Craig is a South African mobile entrepreneur with a passion for African business opportunities. He is former CEO of iBurst and now runs World of Avatar, the company that recently acquired Mxit. His first book was the very successful and inspirational 'Don't Panic' compiled to remind South Africans "why not to pack for Perth".
Gus Silber is an experienced writer who has published a number of his own books. He is fascinated by the mobile environment which is what drew him to work with Knott-Craig on this project.
Mxit is Africa's largers social network, connecting users who have a mobile phone that connects to the Internet. More than that, it has become a cultural force, a community of millions, with its own economy, its own infrastructure, its own systems, its own traditions. With 50-million users, in 120 countries, 23-billion messages a month and up to 50 000 daily signups, this is a story that needed to be told. Read 'Mobinomics' and see the impact of mobile technology in Africa.
'Mobinomics – Mxit and Africa's Mobile Revolution' is published by Pan Macmillan.