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Future of Consumption in Fast-Growth Consumer Markets: China

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Future of Consumption in Fast-Growth Consumer Markets: China

7th March 2018

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This report argues that China will have the world’s largest middle class fuelled by income-growth in the next 10 years.

The consuming population will also be increasingly comprised of an aging population, millennials starting families and "Generation z" who will be entering the workforce.

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These changes will enable a vibrant consumer market empowered by innovation, entrepreneurship and technology, and new digitally enabled business models will continue to thrive.

Report by the World Economic Forum

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