This report argues that China will have the world’s largest middle class fuelled by income-growth in the next 10 years.
The consuming population will also be increasingly comprised of an aging population, millennials starting families and "Generation z" who will be entering the workforce.
These changes will enable a vibrant consumer market empowered by innovation, entrepreneurship and technology, and new digitally enabled business models will continue to thrive.
Report by the World Economic Forum
Future of Consumption in Fast-Growth Consumer Markets: China1.41 MB