High-growth, high-return Africa, with much improved trading conditions, is the most sought after frontier destination for global investment today. However, there are 54 countries on the continent and even rigorous business plans can run aground on the unique and complex set of circumstances found in each of them. Business in Africa: Corporate Insights takes the reader to the coal face of doing business on the continent.
Business information on Africa might be increasing, but there is no substitute for operational experience. That is what this book offers, in articles by and interviews with people at the forefront of developments. They offer unique insights into the challenges and peculiarities of operating in Africa, and point out trends and likely future opportunities.
Polity speaks to author Dianna Games about doing business in Africa.
Business in Africa: Corporate Insights is published by Penguin Books South Africa