The long-awaited video campaign of AfriForum for the promotion of mother tongue education will be launched in Pretoria amidst great excitement on Thursday, 28 August 2014.

This campaign is aimed at encouraging prospective students to study in their mother tongue, and specifically focuses on Afrikaans, as the existence of Afrikaans as highly functional language is of cardinal importance to AfriForum. The civil rights organisation however emphasizes that all learners and students should have the privilege to study in their mother tongue.

“We want to convey a strong visual message with this campaign. In the video, filmed and edited by Elrich Yssel, successful South Africans, who are experts in various career fields and who are advocates for Afrikaans education, encourage young people to study in their mother tongue. We are going to ensure that this message reaches young people across the country through social media, including Facebook and YouTube as well as the AfriForum website. We call on school children and students to share the video with friends everywhere on social media, even via e-mail. The message should spread like wildfire,” Carien Bloem, Head of Education Campaigns at AfriForum said.
The media is hereby invited to attend the launch.

Details are as follows:
Date:   Thursday, 28 August 2014    
Place:  Atterbury Theatre, Lynnwood Bridge
Time:   10:30 for 11:00
RSVP with Esmarie Prinsloo @ esmarie@afriforum.co.za / 072 332 9824                     

Carien Bloem
Head: Education Campaigns
AfriForum
Cell: 082 332 5051
Email: carien@afriforum.co.za

Esmarie Prinsloo
Head: Media Liaison
AfriForum
Cell: 072 332 9824
Email: esmarie@afriforum.co.za