Law firm Adams & Adams has been nominated as a finalist in the 17th annual Business Day BASA Awards.  The firm is recognised in the In-Kind Sponsorship category for its support of acclaimed multi-faceted creative platform - Design Indaba.

“Adams & Adams is committed to the creative economy, supporting the arts and encouraging the development of arts and culture,” says Mariëtte du Plessis, senior partner of Adams & Adams. “Our sponsorships are chosen not only to the potential benefit to the business, but also to the community at large.

“As a firm which has committed over 100 years to championing the cause of the creative industry by offering a full spectrum of intellectual property law protection, we support Design Indaba’s dedication to the notion that creativity can make a better world and that designs, creativity and innovations play a major role in job creation, economic growth and quality of life for humankind.”

"Adams & Adams partnership with Design Indaba is a vote of confidence for the growth prospects of the creative industry in South Africa,” says Ravi Naidoo, founder and managing director of Design Indaba. 

“They provide a valuable service to the hundreds of SMMEs who exhibit at Design Indaba, a platform that has contributed R1,7 billion to the economy in the last five years.”

Adams & Adams has provided in-kind services to Design Indaba for three years, these include:

a) The protection of Design Indaba brands, advice on copyright and commercial aspects etc, before and during the Design Indaba Conference and Expo;
b) Extending professional services to the winner of the Design Indaba Innovation Award, which is sponsored by Adams & Adams - where winners are awarded a R50 000 prize, and are offered legal support for their future IP needs;
c) Creating an educational platform for exhibitors who are participating in the Design Indaba Expo with regard to their IP rights. This is through an interactive stand with several attorneys on hand to provide free advice every day.