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New SA song to sooth pain caused by violent attacks

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Bua News reports that local musicians have united to record a special song which will bring South Africans together to help sooth the pain and suffering which has been caused by the brutal attacks on foreign nationals in the country.

The song, Not in My Lifetime, will be released in coming weeks.

The message behind the song is that our time should not go down in history as another era of tragedy. It urges the youth to take a stand and ensure that the legacy they leave will be a proud, unified one.

"Musicians have the power to touch lives and change attitudes. Their music transcends borders and unites desperate people," says Siyabonga Metana, campaign coordinator.

He said the ability of music to educate, inform and raise awareness was important.

Several artists and musicians from a broad spectrum of society recorded the song at Jazzworx Studio on Sunday.

The artists included DJ Sbu Leope, HHP, Simphiwe Dana, Shugasmakx and Relo (from Skwatta Kamp), KB, Nthabi, Tuks, MXO, Teargas, Andile Carelse, Lungelo , Pro Kid, Tebza Kwela, Tumi and DJ Cleo.

Set up by YFM's Lee Kasumba and Ventilation Productions' Siyabonga ‘Slikour' Metana, the campaign aims to project a positive image of South Africa and Africa and remind Africans and the world that the continent thrives on the values of acceptance and respect.

It's a campaign that stands for peace throughout the continent and an end to injustice.

A series of public service announcements are also to be shot. These will be distributed to the different broadcasters in order to reach as many people as possible, both locally and internationally.

These will be made by the artists in addition to entertainment industry players and other supporting individuals.

A video with all the artists who took part in recording will be filmed in June, but in a venue yet to be confirmed.

Radio and audio clips supporting the campaign's message will be distributed to different broadcasters and online sites.

Merchandising with strong messaging will be created and profits from the sales will go to victims of the attacks.

A poster with a logo featuring all the artists involved will be created with the banner: Not in Our Lifetime and the message will be translated in different languages.

Mr Metana said the song will spread a message that hopes to resonate throughout Africa to inspire artists and musicians all over the continent to get involved and realise that they have the ability to challenge injustices, make positive changes and rewrite how South Africa's story should end.

Other artists and individuals also supporting the campaign include: the Channel O family (Lungsta, Yolisa and KB), Live's Bonang, Udo Carelse, Zubz, Lebo Mashile, Unathi, Bad Boy T, Flabba, Mo Molemi, Thandiswa Mazwai Golden Shovel, Mpho Maboi and Swazi prince Ntsika Dlamini.


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